商业分析与洞察业务领域负责人-零售-SR Mgr 70-100k
北京-东城区 5-10年 本科
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教务管理 · 辉瑞中国
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职位介绍
POSITION SUMMARY The Commercial Analytics & AI (CAAI) China team is responsible for the delivery of services that require secondary data analysis across business units (BU) to provide strategic recommendations on performance review, brand planning, operation planning, promotional resource allocation, field force sizing, segmentation/targeting, structural decisions, and digital strategies, etc.  The team delivers the services by leveraging the central expertise and existing tools, or by building simple to intermediate analysis locally.  This role is to report to China CAAI Lead, and is expected to lead BU level analytics to support BU performance analysis and tracking, BP/OP analytics support to marketing and sales, Retail analytics expertise, Retail portfolio management related analytics, FF sizing and FF effectiveness analysis, and other China strategic opportunity evaluation and analytics support. This role also covers ad hoc analysis on various opportunities like DTP, patient/consumer insights etc., based on BU needs. He/She will also coordinate ISE/Data Science collaboration, as well as partner with other xFunction team. POSITION RESPONSIBILITIES Key Roles & Responsibilities: Performance Analysis * Provide analytical insights support to the market and recommend, define and implement unique and innovative business analytics plans that generate insights and influence business priorities and objectives * Lead company level performance analysis on sales performance, access status tracking, promotion activities analysis, as well as external market trend analysis on growth drivers and EI, with country leadership. * Conduct primary market research, secondary analytics and advanced analytics to answer business questions. * Manage and collect competitive intelligence, benchmark analysis, and or other qualitative / quantitative analytics to answer business questions. Forecasting/Operating Plan Support * In partnership with key Pfizer stakeholders, support the development of Long Range Forecasts (LRFs) and Operating Plans. * Coordinate forecasting activities with local in-country, Global BAI, and Forecasting CoE colleagues. * Qualify and quantify business opportunities, including communicating results and recommendations. * Ensure accurate and effective performance measurement and deliver regular assessments of portfolio performance to leadership, including clear articulation of the data and its meaning for the business. xBU Analytics Support on Critical Business Decisions * Lead and drive cross BU level analytical support such as but not limited to: VBP analysis, Launch Excellence, Market Intelligence,  Performance Data Visualization, GTM Transformation, etc. * Coordinate within BAI group for cross BU analytics support for most collective advantages Vendor/Offshore Resource Management * Develop, commission and contract projects through preferred vendors * Accountable for meeting compliance and Corporate SOP obligations of all PMR projects * Manage budgets associated with assigned activities * Direct workload of flexible resources * Be accountable for continuous improvement and identification/utilization of new capabilities to maximize the competitive advantages of the business Collaboration with other Analytical team * Partner with other category colleagues and local analytical teams to adapt global strategies to the local markets * Actively seek to share knowledge and expertise with other colleagues making use of knowledge sharing platform Alignment with other CAAI teams (CoEs/other Country teams) to ensure cohesive activities with our stakeholders ORGANIZATIONAL RELATIONSHIPS . Reports to: * Solid Line to:   Sr. Director, China CAAI Lead RESOURCES MANAGED   EDUCATION AND EXPERIENCE Education: Bachelor’s degree required, Masters in analytic discipline/ statistics preferred Qualifications / Experience: * 5+ years of commercial, strategy and/or research/analytics experience, experience with budget and resource allocation management * Analytical Thinker: Understands how to synthesize facts and information from varied data sources, both new and pre-existing, into discernable insights and perspectives; takes a problem solving approach by connecting analytical thinking with an understanding of business drivers and how BA can provide value to the organization * Strong Data and Information Manager: Understands and uses analytical skills/tools to produce data in a clean, organized way to drive objective insights  * Exceptional Communicator: Can understand, translate, and distill the complex, technical findings of the team into commentary that facilitates effective decision making by senior leaders; can readily align interpersonal style with the individual needs of customers * Relationship Manager: Acts as a thought partner and brings forward recommendations/questions that influences stakeholders; builds robust and long-term strategic relationships with individuals from all levels of the organization, understanding individual goals and objectives to ensure future alignment of the entire portfolio  * Influencer: Clearly articulates expectations, capabilities, and action plans; actively listens with others’ frame of reference in mind; appropriately shares information with team; favorably influences people without direct authority * Highly Collaborative: Manages projects with and through others; shares responsibility and credit; develops self and others through teamwork; comfortable providing guidance and sharing expertise with others to help them develop their skills and perform at their best; helps others take appropriate risks; communicates frequently with team members earning respect and trust of the team   * Strong Project Manager: Clearly articulates scope and deliverables of projects; breaks complex initiatives into detailed component parts and sequences actions appropriately; develops action plans and monitors progress independently; designs success criteria and uses them to track outcomes; drives implementation of recommendations when appropriate, engages with stakeholders throughout to ensure buy-in * Role Model: Emulates the behaviors of CAAI’s core competencies and fosters colleague collaboration to build and/or participate on high-performing teams * Proactive Self-Starter: Takes an active role in one’s own professional development; stays abreast of analytical trends, and cutting-edge applications of data * Ability to understand/interpret/integrate raw outputs from various econometric and statistical models; ability to integrate and synthesize separate concepts * Ability to work closely with senior management, providing business insights, challenging their thinking, and managing their expectations. * Ability to prioritize and manage multiple projects simultaneously. * Significant hands-on experience analyzing large pharmaceutical secondary datasets (sub national level, payer, patient / longitudinal, call activity) * Fluency in English is preferable TECHNICAL SKILLS REQUIREMENTS * Candidates should have strong quantitative and computer skills, strategic and analytics thinking; employers prefer workers who have completed advanced math courses including statistics, forecasting, etc; * Individuals with a master's degree in operations research or management science should have excellent employment prospects; entry-level positions are available to those with a bachelor’s degree; * Proven ability to connect, integrate and synthesize analysis and data into a meaningful ‘so what’ to drive concrete strategic recommendations and enable commercial decision making. Capable of describing relevant caveats in data or in a model and how they relate to business question. * Proficient in Excel, Power Point and preferable with visualization tool using experience such as Tableau * Good command of English both in oral and written. PHYSICAL POSITION REQUIREMENTS Physical location: Beijing/Shanghai   Work Location Assignment: Flexible Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates. Marketing and Market Research
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公司简介

辉瑞公司(Pfizer Inc.)创建于1849年,总部位于美国纽约,是一家以科学为基础的、创新的、以患者为先的生物制药公司。辉瑞的使命是“为患者带来改变其生活的突破创新”。 在辉瑞,我们通过科学和全球资源为人们提供治疗方案,以延长其生命,显著改善其生活。在医疗卫生产品的探索、研发和生产过程中,辉瑞始终致力于奉行严格的质量、安全和价值标准。 我们在全球的产品组合包括创新药品和疫苗。每天,辉瑞在发达和新兴市场的员工都在推进人类健康,推动疾病的预防、治疗和治愈,以应对挑战我们这个时代的顽疾。 辉瑞还与医疗卫生服务方、政府和社区合作,支持并促进世界各地的人们能够获得更为可靠和可承付的医疗卫生服务。这与辉瑞作为一家全球卓越的创新生物制药公司的责任是一致的。170余年来,辉瑞一直致力于为所有依赖我们的人带来改变。 辉瑞于1989年进入中国市场。扎根中国30余年,辉瑞已成为在华主要的外资制药公司之一。2021年是辉瑞新征程的开始。迄今已有170余年历史的辉瑞正在迈入全新时代,成为一家以科学为基础的、创新的、以患者为先的生物制药公司。目前辉瑞在中国业务覆盖全国300余个城市,累计投资超过15亿美元,并设立了1家先进的生产设施,2个研发中心(分别位于上海张江高科技园区和武汉光谷),在华有近7,000名员工分布于业务、研发和生产等领域。辉瑞在华上市了五大领域的高品质创新产品,包括肿瘤、疫苗、抗感染、炎症与免疫、罕见病等多个领域的处方药和疫苗,强大完善的产品线旨在满足生命各阶段的健康需求。 多年来,辉瑞始终致力于“成为中国医疗卫生体系重要组成部分”,运用全球医疗资源,与社会各界合作,积极推进中国健康事业。未来,辉瑞将继续践行“为患者带来改变其生活的突破创新”的使命,秉承“科学致胜”的理念,以创新为动能,与中国政府部门和社会各界合作,积极引进突破性的创新药物,探索药物可及性创新方案,及时惠及中国患者,助力“健康中国2030”宏伟目标的实现!
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