蒋女士
当前在线
已认证
- 职位介绍
- Develop EC Consumer plan, acquire, engage with consumers to drive EC business & consumer assets growth. • Develop & Manage EC Paid media/content planning and strategy via analytics & insight generation. • Grow & Optimize E-commerce in-site Paid Traffic to maximize purchase as well as help New product incubation, and manage ROI efficiency. • Manage EC in-site brand communication and NPD/Customer campaign, well collaborate with brand/digital/media team via strong hands on experiences, business acumen and influence skill. • E-commerce Traffic/Analytics Intelligence & optimization, co-work with ecommerce partners, including media, digital & analytics team, Data/innovation team from DY, to produce & optimize media & content effectiveness, develop best practice and provide guidance to Sales & brand team. Key responsibilities • DY Consumer TA Planning, Paid-Media strategy from category multi-brands level to Account level, Be accountable for in-site integrated traffic planning for each EC Customers in monthly base and real-time optimization in daily base, closely work w/ Sales team & EC Customer MKT to track/improve in-site media tactics to ensure GMV target & ROI. • Produce, develop and Optimize EC in-site creative/communication angle/banner design for dedicated consumer plan to maximize conversion • Work w/ Media Agency, DP & DY to co-create EC consumer targeting model via Data bank/DMP/Strategy center for EC in-site precise targeting. • Work closely with marketing brand team & media, e-commerce sales, DP to define content strategy/calendar/roadmap tailored for leading e-commerce platforms, drive in-site conversion and maximize synergy • Help drive Innovation Incubation through tailor made consumer plan, Paid media strategy collaborated with X-team. • Continuous A/B Test for business insights from targeting, creative, to activation. • Optimize the way of working; develop template/process for creative, efficient, effective content generation, x-functional collaboration and KPI management.
- 其他信息
- 行业要求：全部行业
公司简介
赫力昂的前身 -- 葛兰素史克消费保健品业务在中国发展逾30年。
赫力昂（Haleon）旗下的品牌深受全球亿万消费者和专业人士的信赖。集团在170个市场拥有超过22000名员工，携手践行“以人为本，提升每日健康”的公司使命。
赫力昂（Haleon）的产品组合涵盖五大品类：口腔健康、疼痛管理、呼吸健康、消化健康、营养健康。赫力昂将深受信赖的科技和对人类健康的理解相结合，打造经典的每日健康品牌，包括钙尔奇、善存、舒适达、芬必得、扶他林、新康泰克、百多邦、辅舒良、保丽净等。
查看全部
猎聘温馨提示：
- 1. 如您发现平台内招聘方存在以下违规行为的，请立即举报
-
- a. 扣押您的身份证件或者其他证件；
- b. 要求您提供担保人、担保金或者以其他名义向您收取财物（ 如培训费、体检费、资料费、置装费、押金等）；
- c. 强迫您入股或者向您集资；
- d. 以招聘名义牟取不正当利益；
- e. 发布虚假招聘广告信息；
- f. 工作时长违反劳动法规定；
- g. 存在其他损害您的合法权益的行为。
- 2. 如您应聘的岗位属于涉外劳务合作/海外岗位的，请务必核实招聘方对外劳务合作资质取得情况，同时注意自身资金安全，防范招聘欺诈。
- 了解更多安全防范知识>
猜你喜欢
常女士
HRBP经理
潘女士
Senior HRBP Manager
丁女士
Talent Acquisition
陈先生
Assistant HR Manager
陈先生
招聘主管
周女士
Global TA Data Analyst
熊女士
Recruitment Consultant
肖女士
管理顾问
游女士
Manager
郑女士
招聘经理
周女士
Recruiter
许女士
人力资源高级经理
仲女士
HRBP Manager
1
2
3
4