傅女士
一周前在线
已认证
- 职位介绍
- Overall Description: As premium water assistant brand manager, this role will be responsible for driving premium lines including Chun Yue Soda and Smart Water to deliver overall brands vision, business objectives & financial targets. With challenger mindset and strong learning agility in marketing and innovation, the role is expected to deliver high-quality marketing experiences in a disruptive way to accelerate water category’s premium transformation. Key Result Areas: Marketing Planning • Support line manager to develop portfolio strategy and brand marketing plan to drive brand’s revenue, profit and share objectives, as well as to build brand equity Performance Management • Monthly track business and brand performance of CY, ID and Smart Water, with conclusions on the result and analysis on the reasons/factors that lead to such results • Monitor competitors’ activities, brand health and share performance. Summarize implications and actions for respective brand Creative Content Development • Closely work with creative team to develop CCI and creative assets for CY soda and smart water • Closely work with agencies, FLM and bottlers to develop POSMs and merchandising toolkit and ensure flawless implementation Connection Planning Development • Closely work with connection planning team and agencies to develop robust connection plan to bring creative idea to life • Monitor competitive media spending and make analysis and recommendation on respective brand media investment New Products and Package Development • Lead commercialization process for new product/packaging launch by closely working with cross functions and advertising agencies • Work with human insights team and research agencies to execute research projects and utilize the key findings to identify winning product mix • Monitor new product launch in market result and develop fact-based analysis and action plan DME Control • Check and monitor DME spending on each related project. Monitor total water category DME spending to make sure that all planned projects are delivered within the budget Job Requirements / Qualifications Core Competency: Accelerates Growth • Drives Innovative Business Improvements (Proficient) • Balances Immediate and Long-Term Priorities (Proficient) Drives Execution • Delivers Results (Proficient) • Imports and Exports Good Ideas (Proficient) Unleashes Potential • Develops and Inspires Others (Proficient) • Lives the Values (Proficient) Functional Skills: • Consumer empathy • Business acumen and strong data analysis ability • Strong interpersonal skills • Project management skills with strong sense of urgency • Problem solving skills and can-do spirit • Fluent verbal and written English
- 其他信息
- 语言要求：英语、普通话
- 行业要求：全部行业
公司简介
Our Purpose:
Refresh the world. Make a difference.
Our Vision:
Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet.
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