Marketing Manager 市场经理 15-20k
嘉兴-南湖区 5-10年 本科
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五险一金 子女福利 节日礼物 定期体检 餐费补贴 提供住宿
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邵女士 10分钟前在线 已认证
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职位介绍
Key Responsibilities: - Support the DAM and Regional Head of Marketing to define the USP of the school within Nord Anglia Education brand context. - Implement the brand style guide to ensure consistency and quality of positioning and visual identity in all school collateral. - Implement NAE brand and campaign materials in the school. - Support the Regional and Central Digital Marketing team to optimize the development of the website and demonstrate leadership for the school at every stage of the parent online research journey. - Develop a content strategy for the school and an ongoing pipeline of content that can be used year-round to inspire, engage and inform all relevant internal and external stakeholders including parents, students, staff and alumni. - Execute the school content strategy across all school communication channels including News & Blogs and social media. - Develop the Photography and videography repository for the school, ensuring the highest standards are adhered to in line with global guidelines and school aesthetic quality. - Build the school online community through social media, driving both followers and engagement (shares and comments). - Ensure that all current parents are kept up to date on school news and information. - Working with the School DAM, lead the PR and media strategy for the school. - Support the School DAM to develop the annual marketing plans for the school aligned to the regional marketing plan. - Lead the development and execution of event management procedures to ensure all events are executed efficiently and effectively. - Work with the School MAC team and Regional office on any other Marketing related activities as required. - Provide appropriate leadership, coaching and best practice sharing to other members of the MAC and wider school team. - Take a proactive approach to personal development planning using company toolkits and procedures as appropriate. Required Qualifications: - Bachelor’s Degree - Minimum 5 years working in a marketing team/environment (agency or client side) - Good cross-cultural, interpersonal & communication skills to interact with diverse nationalities and cultures - Strong leadership skills - Experience of having managed a team - Experience of having worked within a service delivery sector, education sector experience a bonus - Experience of brand equity development - Experience of campaign development including creative materials - Good analytical skills and evaluation of ROI, KPIs - Outstanding written and verbal communication skills in English - Creative and technical thinking ability - Self-motivated, flexible and adaptable to different tasks at hand - Proactive and able to prompt others to ensure deadlines and targets are achieved, calm working under pressure - High level of integrity
其他信息
行业要求:学校教育

公司简介

About Nord Anglia Education Nord Anglia Education is the world’s ******* premium schools organisation, with campuses located across 32 countries in North America, Europe, China, Southeast Asia and the Middle East. Together, our 81 schools educate more than 68,000 students from kindergarten through to the end of secondary school. We are driven by one unifying philosophy: we are ambitious for our schools, students, teachers and staff, and we inspire every child who attends a Nord Anglia Education school to achieve more than they ever imagined possible. Every parent wants the best for their child — so do we. Nord Anglia Education schools deliver high quality, transformational education and ensure excellent academic outcomes by going beyond traditional learning. Our global scale enables us to recruit and retain world-******* teachers and to offer unforgettable experiences through global and regional events, while our engaging learning environments ensure all of our students love coming to school. For more information, please visit ***************************. 关于诺德安达教育集团 诺德安达教育集团致力于高端学校经营。我们在中国、欧洲、中东、东南亚及北美等32个国家经营管理着81所高端学校(包括战略合作模式下开办的学校),并在这些学校中为超过68000名学生提供高品质的教育。我们主要服务于年龄段从幼儿园至中学毕业的学生群体(K-12)。我们所有的学校奉行同一理念:对我们的学生、员工及学校大家庭抱有热望,志在高远,并在这一理念的推动下奋力前行。 每一位家长都希望给予孩子最优质的教育,在通往这一目标的道路上我们与您同行。诺德安达教育立志为学生提供超越传统、拥有更为广阔视角的优质教育。我们在世界各地名声斐然,这帮助我们吸引了来自世界各地优秀的人才。我们为学生创造多元化的学习机会,激发他们的学习热情。
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